Club Deportivo Guadalajara (Spanish pronunciation: [ɡwaðalaˈxaɾa]), (often simply known as Guadalajara, or by their nickname Chivas) is an Mexican professional football club based in Guadalajara, Jalisco. Guadalajara plays in Primera División de México (Mexican First Division) and is one of the most successful clubs in Mexican football, having won 11 First Division titles, 7 Campeón de Campeones and 2 Copa México. Guadalajara is one of the eight founding members of the Mexican First Division and along with rival Club America it has never been relegated to the second-tier division.
C.D. Guadalajara is the only football club in Mexico to exclusively field Mexican-born players. The three colors of the team are red, white, and blue, symbolic of "Fraternity, Union, and Sports". Chivas is one of only two teams in Mexico that has never been relegated to the Liga de Ascenso (2nd Division), and shares a long-standing rivalry with Club América. The team mascot, as well as their nickname, is the goat or Chiva. Chivas is Mexico's most successful and popular team, according to FIFA.com and holds the Mexican league record for the longest winning streak at the beginning of a season, with 8 consecutive wins.
Source: http://en.wikipedia.org/wiki/Club_Deportivo_Guadalajara